The 2nd Edition due out May 2010.

The New Science of Success, Second Edition: How Industrial Strength Web 2.0 is Transforming Business and Leading Change.  Frank takes  real life examples and case studies and combines them with insightful predictions on how Web 2.0 technology and disruptive business models will accelerate white collar productivity and create the next generation of manufacturing and services in the United States. If true, this could help lead us out of the current recession and set the stage for the next generation of wealth creation and prosperity.

In The New  Science of Success, Frank Shines examines how the DIY Web 2.0+ economy is changing the competitive landscape and rendering old business models obsolete.  He posits that we are witnessing the initial transition from the Information Age to the Micro-Macro Era (micro: molecular manufacturing, digital / mobile business processes; macro: new energy, space travel and exploration).  An example of this is the Google Maps app on your Blackberry or iPhone, which uses satellites (macro) to bring you driving directions on a mini hand held device (micro).

Former IBM executive, Frank Shines, is the Vice President of Business Process Improvement at CCS Medical in the Tampa Bay area.  An author and public speaker, Mr. Shines specializes in Change, Process Excellence & Technology and its impact on individuals organizations and society. You may preview Frank’s New Science book here:

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A graduate of the U.S. Air Force Academy, Mr. Shines has flown jets, trained and competed with Olympic athletes and traveled the world as a business and technology advisor to Fortune 500 and Global 2000 corporations. He has studied under the tutelage of business, technology and quality pioneers such as Drs. W. Edwards Deming and Mikel J. Harry, as well as Crosby Medal recipient Forrest Breyfogle, former Toyota plant manager Jesse Winguard and IT guru Thomas Davenport.

For his leadership, innovative approaches and practical application of business ideas, he has received numerous business and public speaking awards and honors, to include the prestigious IBM Golden Circle (twice), the Ernst & Young Reengineering Award, and US Air Force Management Engineer of the Year.

Frank’s clients have included Johnson & Johnson, McKesson, Becton Dickinson, Exxon-Mobil, Pfizer, Abbott Labs, Chrysler, Celgene, APEX Digital Imaging, Cascade Engineering and many more.